Lady Gaga’s Fans: Monsters
Southern Cross Austereo was a presenting partner for Lady Gaga’s “Sydney Monster Hall” concert in July 2011. I was the project lead for the execution of the event (concert and behind the scenes footage, photos, updates and social media) across the metropolitan and regional Today Network radio websites.
One content initiative was the concept of “MonStars”, placing the spotlight on Lady Gaga’s super fans (a play on “monsters”, of course) and following their journey from winning event tickets all the way to the concert itself.
Four competition winners were profiled alongside their social media presences online as well as a series of videos, including the one above, which I produced, shot and edited.
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